Onya Diamonds
Our Lab Grown Diamond Collection
Himani Yadav
Founder & CEO, Onya
Himani founded Onya to bring ethical, lab-grown diamond jewellery to India's premium segment at accessible prices. With an engineering background from IIT Guwahati, she built a vertically integrated brand combining proprietary designs, IGI-certified stones, and a tech-driven retail experience across many stores in India.
Visit onyadiamonds.comWhy Lab-Grown Diamonds?
The Indian jewellery market is undergoing a once-in-a-generation shift. Lab-grown diamonds offer identical physical properties at a fraction of the price — opening a massive new consumer segment.
Chemically Identical to Mined Diamonds
Lab-grown diamonds have the same optical, physical, and chemical properties as mined diamonds — certified by IGI, GIA, and SGL. Consumers get the same product at 60–80% lower cost.
India's Premium Segment is Expanding
Rising incomes and aspirational spending are creating a massive tier-2/3 market for premium jewellery. Onya's price point sits perfectly between mass-market and luxury.
Asset-Backed Investment
Your capital goes into real inventory (gold, platinum, diamonds) and store assets — you own them. The store runs on your assets, not just goodwill.
Quarterly Audits and Full Transparency
Joint quarterly stock verification, digital real-time inventory ledger accessible to you, and your right to appoint a CA for financial audits twice per year.
Lab-Grown Diamond Adoption: India vs the World
India is at the beginning of a curve the US already ran. The gap is the opportunity.
Lab-Grown Share of Diamond Jewellery Sales (2024)
~50% of engagement rings are lab-grown
Fast-growing, millennial-driven
Surging post-2022 with D2C brands
Premium gifting segment adopting quickly
Early stage — massive headroom to grow
Sources: GJEPC, Bain & Company Global Diamond Report 2024, MVI Marketing
80–90%
Global rough diamonds cut in India (Surat)
$1.7B+
India's LGD exports in FY2024
60–80%
Price advantage vs mined diamonds
25%+
Projected CAGR for India's LGD retail market (2024–30)
Where the Industry is Heading
Government tailwinds
The Indian government slashed import duty on LGD seeds from 5% to zero in the 2023 Union Budget — directly cutting production costs and boosting India's manufacturing competitiveness.
Mainstream brands entering
Tanishq, Malabar Gold, and Kalyan Jewellers have launched LGD collections. Once a major brand normalises a category, retail adoption accelerates 3–5x within 2–3 years.
Millennial and Gen Z buyers
India has 600M+ people under 35. This cohort prioritises ethics, value, and aesthetics over tradition — making LGD the natural choice for engagements, daily wear, and gifting.
Tier 2 and Tier 3 unlocking
LGD's 60–80% price advantage makes diamond jewellery accessible beyond metros for the first time. Onya's price point and FOCO store model is purpose-built for this expansion.
India is the world's diamond manufacturing hub — and its domestic retail market is only beginning to reflect that. The brands that establish trust now will own the category for the next decade.
Explore OnyaHow Your Money Works
You fund the store. Onya runs it. You collect returns every month.
FOCO Model
Franchisee-Owned, Company-Operated. You own the assets. Onya runs the business.
You Fund the Store
70% goes into inventory (gold, diamonds, silver) — real assets you own. 30% covers store fit-out, security deposit, and franchise setup.
Onya Operates Everything
Staff, pricing, designs, marketing, daily ops — fully handled by Onya's team. Zero effort required from you.
You Collect Monthly Returns
MMG paid to your bank by the 15th of every month for 7 years. 2-year lock-in, then full exit rights.
Capital Allocation
Monthly MMG (Minimum Monthly Guarantee)
You receive whichever is higher each month — guaranteed.
Floor Guarantee
of capital / month
(12% p.a. fixed)
Revenue Upside
of monthly net revenue
(if store performs)
Monthly Payout = max(1% of capital, 12% of revenue)
Quick Examples
₹1 Cr invested
₹15L revenue
₹1.8L/mo
floor: ₹1L/mo
₹2 Cr invested
₹30L revenue
₹3.6L/mo
floor: ₹2L/mo
₹5 Cr invested
₹50L revenue
₹6L/mo
floor: ₹5L/mo
Your Capital is Protected
Onya's franchise structure is designed with strong investor safeguards built in at every layer.
You Own the Inventory
All gold, platinum, and diamond inventory is legally owned by you — not Onya.
Jeweller's Block Insurance
Mandatory comprehensive insurance covering theft, burglary, fire, and transit risks on all inventory.
Guaranteed Monthly Returns
MMG is a non-reducible contractual obligation — paid even if store performance is below target.
Exit After 2 Years
Post lock-in, exit with inventory buyback at book value, depreciated furniture value, and deposit refund.
Quarterly Stock Audits
Joint physical verification every quarter. You can appoint a CA for financial audits twice annually.
IGI / GIA Certified Stones
Every diamond comes with a valid certification from internationally recognised labs. No uncertified stones allowed.
Collection Showcase
3 photos — click to expand
Own a Piece of India's Diamond Retail Future
Slots are limited. Reach out to our team on WhatsApp to secure your position in the Onya Diamonds franchise.